With the NCAA now allowing athletes to profit from their Name, Image, and Likeness (NIL), the impact and financial prospects of college athletes are set to expand beyond the sports arena and into their online presence. For student-athletes, parents, and administrators seeking to navigate the intricacies of NIL deals, the University of South Florida‘s new Foundations of NIL Certificate Program is a quintessential guide.
College athletes across the country have been signing deals with the vast majority being related to social media posts but there is opportunity for so much more than that!
This is a rapidly changing marketplace and this this innovative, four-module online program will help students, families, coaches and leaders in the business of sport make informed choices in the emerging and ever-changing NIL landscape. Participants will discover what it takes to successfully use social media, learn how to build powerful personal brands, and gain an understanding of key things that athletes need to know about signing NIL deals.
Curriculum & Course Details
Available to professionals and students alike, most people complete this four-module program in 4 hours. Participants gain a solid grasp of the fundamental tenets underpinning NIL rights and their relevance to student-athletes. They will be able to access a 10-step guide to crafting compelling personal brands that resonate with the intended audience, attracting promising opportunities. Participants will walk away understanding what it takes to make a good NIL deal and the ability to develop, activate, and monetize an NIL – and they will have a digital Credly badge to prove it.
One of the things that sets this certificate program apart is the caliber of instructors and guest speakers who practice what they teach. They are leaders with real-life industry knowledge and first-hand experience related to D1 sports and the business of sport. Partnering seamlessly with the USF Innovative Education production team, they've meticulously crafted a dynamic, high-energy learning experience that is second to none.
Frequently Asked Questions
What makes this program unique?
One of the things that sets this certificate program apart is the caliber of instructors and guest speakers who practice what they teach. They are leaders with real-life industry knowledge and first-hand experience related to D1 sports and the business of sport. Partnering seamlessly with the USF Innovative Education production team, they've meticulously crafted a dynamic, high-energy learning experience that is second to none.
Do I have to be a USF Student, or an athlete, to register?
No. This program is open to the public. It is well-suited for high school student-athletes, collegiate athletes, parents, coaches, administrators – anyone who wants to make informed decisions in the emerging and ever-changing NIL landscape.
Tuition & Funding Sources
As noncredit training programs, our courses are ineligible for traditional federally subsidized financial resources.
- Possible funding through CareerSource
We’re pleased to offer a 10% discount to USF alumni, USF faculty and staff, USF faculty and staff family members, USF students and veterans on the following courses and programs:
· Human Resource Management Programs
· K-12 Summer Camps
· Process Improvement Programs
· Project Management Programs*
*Excludes the already discounted PMP® Exam Preparation Course· Test Preparation Courses (SAT, ACT, GRE, GMAT and LSAT)
How to Receive the Discount
The discount can be applied only at time of registration. Simply register for your course online and use one of the following discount codes during the checkout process:· USF Alumni Association Members: USFAAM
· USF Faculty and Staff:* USFFS
· USF Faculty and Staff Family Members: SUMMEROFUSF
· USF Students: USFS
· Veterans: USFVA
Policies & Procedures
COURSE FEES
Course fees must be paid before beginning a class. Fees are posted for each course. Some programs have special registration procedures and requirements. These are posted on the program/course web page.
We accept Visa, MasterCard, Discover Card, American Express, and company-approved purchase orders payable to USF Corporate Training and Professional Education. Personal checks, money orders, and cash are not accepted per university policy.
ATTENDANCE
To complete our open enrollment noncredit courses satisfactorily, you must attend 75 percent of multiple class meetings. One-day classes require full-day attendance. Some courses/programs may have additional completion requirements. Check the program description for details and/or check with your instructor. No course re-sits are allowed (participants that have not met the attendance requirement and are seeking a letter of completion for a course may re-register at full cost of attendance for a future offering).
COURSE WITHDRAWALS/REFUNDS
USF reserves the right to cancel any noncredit course, in which case registration fees are fully refunded. If it becomes necessary for USF to cancel, postpone or combine courses, or change a course location, you will be notified by email or phone. It is important that we have your current contact information. If a course is cancelled, you will receive a full refund. If a registration is received after the enrollment limit has been reached, a full refund will be issued.
Withdrawals/Refunds from Corporate Training and Professional Education courses must be in writing, prior to the course start time. Fees are associated with withdrawals/refunds.
Submit requests via email to barnesk@usf.edu. No Withdrawals or Refunds will be issued after course start date.
Allow 5-7 working days for credit card refunds and 6-8 weeks for check refunds.
For USF policies: click here
Quick Details
Format: Online
Duration: 4 hours
Cost: $149
Connect with a program advisor
Jay Riley
jayriley@usf.edu
