Andreas Plastiras on LinkedIn: #sportsmarketing #sportingexcellence #sportsbiz #strategy (2024)

Andreas Plastiras

Founder @ Way to Play - Sports Marketing Excellence | Ex-ATP Tour and Nielsen Sports | Insight and Intelligence to ensure you make the best Sports Marketing decisions

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Does social media have a definition problem?The public-facing activity across major platforms does not really feel all that social anymore. There is a lot of lowest common denominator content out there, that is not really meaningful or inspiring. For Gen Z, the really ‘social’ activity is taking place in groups, communities and forums - think Reddit, Snapchat, What’s App (and Discord).There is beauty in this, these spaces enable co-creation with a group or community. It is not one publisher broadcasting to many, but instead one publisher listening and collaborating with the wishes of that community and then implementing.Public-facing social is still very important, but this does raise consideration as to how you think about your content strategy and the pillars you seek to activate around...The WHY for your content has never been so important, and the success measures you define should be adapted to this. It is not one size fits all.– Way to Play is your pivot point to ensuring you make the best Sports Marketing decisions. DM me to find out how we can help you. #SportsMarketing #SportingExcellence #SportsBiz #Strategy

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    📚📅 What Did We Learn This Week? Social Media's Continued Leap: From Engagement to Entertainment! 👍❤️Andrew Hutchinson's insightful article this week highlighted the ongoing shifts in social media marketing – the move from engagement-driven content to entertainment-focused content. This change, largely influenced by TikTok, has transformed the way users interact with social media platforms. 🌟📲TikTok flipped the paradigm and has changed the way that all platforms now operate. 🔄💡Why? 🤔It's all about algorithmic changes and the fact that 50% of the content users see on Instagram now comes via AI recommendations. 🤖📊 Rather than relying on likes and comments, platforms are now prioritising time spent consuming content.What does this mean for sports? 🏀⚽️The GWI report earlier this year provided a big clue. UFC and WWE embraced this shift quicker and had more followers than the NFL or Premier League at the turn of the year on TikTok. However, the more traditional sports leagues have now closed the gap or even overtaken by adapting their strategies. 📈🏆Looking ahead to the huge summer of sport, there's a lot for organisations, brands, teams, and sponsors to consider. This includes more behind-the-scenes content and exclusive access for fans. Speed and optimisation of delivering highlight reels, and following the Instagram algorithm update last week, more original creator content with emerging talent.Ready to connect your brand with fans? 🔗🏟️Create + Connect = Campaign 💡💪Pangaea 13 (Sports Marketing)#SportsMarketing #SocialMediaTrends #EntertainmentEra #AIRevolution

    • Andreas Plastiras on LinkedIn: #sportsmarketing #sportingexcellence #sportsbiz #strategy (5)

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  • Ed Abis

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    “Young people don’t have the attention spans for live content”Kindly ignore anyone who tells you this.We probably all know by now these binary lazy stereotypes don’t hold much weight, but no better way has this been proven in the past couple of weeks than the rise of football influencer streaming.More specifically creators Angry Ginge and Yung Filly and the conception of their EA Sports FC pro clubs team, ‘Girth N Turf’.Their streams have been captivating the Gen Z football community as they add different influencers and celebs such as Aitch and Luke Littler to play in games. And the content hit new highs last Wednesday, when their team played Liverpool Football Club’s Trent Alexander-Arnold.👉 The stream was over 5 hours long!👉 Had 85,000 + concurrent viewers across Angry Ginge’s & Yung Filly’s Twitch channels👉 Achieved 1 million total views on Twitch👉 Along with many more million views & impressions from distributed content across X, YouTube, IG and Tik Tok.So why is this working so well?Whilst a key factor is simply that the creators are highly entertaining and culturally relevant, they also understand the basic ingredients of highly retentive live in 2024.💡 Engagement as a feature not a bug: They are constantly interacting with the chat, and creating community which fans feel they can influence. On Wednesday for example the viewers were given the power whether to play a final game vs Trent or not via a poll.💡 Democratised distribution: The streams are hosted on multiple Twitch accounts, before being clipped up for distribution across multiple YouTube and TikTok accounts. No one is gatekeeping.💡 Intimacy at scale: By watching you feel close to the action, in on all the jokes and part of the team. The community is the 12th man - it’s so rare to see this in more formalised forms of sports live content on social.This phenomenon is a clear indicator that when it comes to engaging young audiences, it's not about the length of the content but the depth of the connection. In a landscape hungry for innovation, the rise of this type of highly engaged live content offers valuable insights for enhancing fan engagement strategies across the board. Are you paying attention?#sportsbiz #sportsindustry #fanengagement

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  • Sasha Allan

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    Sport on socials is UNREAL right now 🔥 I don't usually find my algorithm filled with BTS sports content, and it's not something I would usually seek out. So, someone tell me, why I'm obsessed with the US Rugby Sevens team? Or how I know how much weight a cardboard bed in the Olympic Village can hold.The Wimbledon social media manager deserves a raise, because their TikTok content was spot. on. but now the Olympics have taken that and RUN with it (no pun intended). They've got me hooked. Why?🤳 Variety in content: it's not sport tactics and training that's resonating with me, it's the mock OOTD content and the BTS sneak peaks of day to day life.👧 It's personal: people connect with people, would I be hooked on more generic Olympic content without the human touchpoint and POV? I've not been before. TikTok is facilitating authentic connections. 🔋 Availability: after the first video that hooked me, there was no shortage of me finding more and being able to go down a rabbit hole. There is always more to engage with and never a dull moment. ..... So, what am I leaning from it from a marketing POV?🥇 Don't forget the value in breadth of content, we don't always have to be so obviously focused on the brand or product itself to cut through. 🥈 Never underestimate the importance of community in bringing your brand to life. The right (and less obvious) people are a great bridge to an authentic connection with a wider audience than usual. 🥉 Double down on what works, to allow yourself to turn a viewer into a community member or customer. One viral video isn't enough, rinse, iterate and repeat. Anyone else glued to their screen and OBSESSED with Ilona Maher? 😂

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  • Andreas Plastiras

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    𝟱𝟬% 𝗼𝗳 𝘁𝗵𝗲 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘆𝗼𝘂 𝘀𝗲𝗲 𝗼𝗻 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗶𝘀 𝗔𝗜-𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗲𝗱. 𝗧𝗵𝗮𝘁 𝗶𝘀 𝗮 𝗹𝗼𝘁!At a broad level, everything you see, spend time on and engage with on Instagram is training your own algorithm to show you more of the content you like...For sports organisations there are several considerations, and I'll kick things off by documenting three key points:1) Lead with views in your content sales packages. Total follower counts do not mean what they used to. In fact, Meta has recently changed its analytics to make 'views' the primary focus across your Instagram content, in-line with today's vastly different mode of consumption to earlier days. 2) With views now the key metric, what matters is largely reach and share-ability. Today social media is effectively private messaging and sharing. If you are looking to build your engagement and growth (including within private groups), these metrics matter.3) I still see a lot of sports rights holders social that have not established the ideal balance between 'brand' and partner content - impacting their ability to drive views organically. You can have a great story to tell, but if you are not optimising the way it is packaged, you will find it harder to cut-throughIn essence, today on Instagram who and what you follow does not matter how it once did. What matters is how you train your own personal algorithm to ensure that the content you see, matches your AI-perceived wants and interests. For #SportsBiz this means knowing your audience, tracking your key metrics, and being adaptive to constant shifts is key!#Instagram #SocialMedia #SMSports #Insight

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  • Yepple

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  • David Rivero

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    You vs. The Algorithm! Can You Win?🔥 Posting on social media is the modern-day sport we all compete in - it's YOU vs. The Algorithm! 💪 Just like a game, you need strategy, skills, and determination to come out victorious. 🏆📱🏀 It's all about knowing when to make your move, engaging your audience with the perfect play, and staying ahead of the game with creative content. 💡Every post is a play towards victory - more followers, engagement, and building your brand. Are you up for the challenge? Show that algorithm who's boss and conquer your feed! 🚀#sports #influencerlife #thedavidrivero #socialmedia #funny #beatthealgorithm #socialmediatips

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Andreas Plastiras on LinkedIn: #sportsmarketing #sportingexcellence #sportsbiz #strategy (36)

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